Privacy Notice

Effective Date: September 2020

Thank you for agreeing to join our select group of participants.

The Nielsen Company (US), LLC and its affiliated companies and subsidiaries ("Nielsen," "we," or "us") takes your privacy very seriously. We have created this Privacy Notice to help answer questions you may have about how we use, share, and protect the information that we collect from and about you in connection with your participation in any of our studies or surveys (our "Research"), which are available through the following websites:,,,, and (collectively, the "Website").

Please note that this Privacy Notice applies only to information collected and handled by us in connection with your participation in our Research. This Privacy Notice does not apply to your participation in any other studies, surveys, or panels administered by Nielsen or your interaction with or use of any other websites, applications, or online services administered or provided by Nielsen. Other Nielsen studies, surveys, panels, websites, applications, and online services are governed by their own privacy notices, and we encourage you to review those privacy notices before disclosing any information.

To learn more about the Nielsen group of companies, please click here.

  1. Our Privacy Committment
  2. Information Collection
  3. Information Use
  4. Information Sharing
  5. Your Choices and Rights
  6. Children's Privacy
  7. Cookies and Other Similar Technologies
  8. Third-Party Websites
  9. Information Security and Transfers
  10. Information Retention
  11. Updates to this Privacy Notice
  12. Contact Us


As a privacy-conscious organization, we protect the identities of all of our participants and handle their information in compliance with applicable privacy laws. We collect and use personal information – information that alone or in combination with other information identifies you as an individual or can be reasonably linked to your identity – only as described in this Privacy Notice.

We will NOT use your personal information to advertise, promote, market, or sell third-party goods or services directly to you; we do not allow our clients to do so either.


As a participant in our Research, we will collect or otherwise obtain information relating to you in a variety of ways. Details about the information that we may collect or obtain from or about you and the sources of such information can be found below

Information provided by you

In connection with your voluntary participation in our Research, we will ask that you provide certain information about you and your household, such as your name, home address, telephone number, email address, and demographic data (e.g., your gender, age, marital status, occupation, annual household income, etc.).

As our Research is designed to help us better understand consumer behavior and trends, we will also request and collect behavior data (i.e., data about when, why, or how you do certain activities, such as how frequently you typically go shopping) and preference data (i.e., data about the choices that you make, such as the types of products you typically purchase).

Some of the information that we request and collect from you may be considered "special" or "sensitive" personal information (i.e., information relating to your race or ethnic origin, political opinions, religious or other similar beliefs, philosophical beliefs, health or medical conditions, or sexual orientation). Where we collect such information, we will use it in the ways described in this Privacy Notice or as described in a separate notice provided at the point where such information is requested from you as well as in accordance with applicable law.

Information collected in connection with your use of the Website

As is true of most websites, when you visit and interact with the Website, we may automatically collect certain information, including log usage data (e.g., when you view or click on content) and information from your device and network, such as your device’s Internet Protocol (IP) address, device identifier and features, browser operating system and version, access date and time, and referring website address.

For information about cookies and other similar technologies that may be used in connection with your use of and interaction with the Website, please review the "Cookies and Other Similar Technologies" section below.

"Do Not Track" ("DNT") is a preference that you can set in your web browser to let the websites that you visit know that you do not want them collecting information about you. Please be aware that we do not respond to DNT or similar signals on the Website at this time.

Information obtained from other sources

In connection with your participation in our Research, we may collect or obtain additional information about you from various sources. This may include information about what you buy and where or your exposure to advertising content. The sources of this information may include, for example:

  • public sources (e.g., public databases, census records, etc.);
  • the manufacturers and sellers of the products that you purchase or use;
  • companies and retailers that offer "customer loyalty" programs (like those that offer rewards and points);
  • organizations that collect online data;
  • companies that combine purchase information; and
  • other entities that have a legal right to provide information to us.

We may combine information that we collect (as described above) with information from other sources. We will use the information only for the purposes described in this Privacy Notice. By participating in our Research, you acknowledge that we may obtain information about you from sources such as those listed above and combine it with other information that we hold about you.

Information we do NOT collect

We do not request or collect "private information," which for purposes of this Privacy Notice, refers to government-issued identification documents (e.g., your driver’s license), financial/bank account or credit card information, and account passwords.


We use the information that we collect or otherwise obtain in order to create a variety of research insights for our clients relating to consumer media consumption and purchasing trends locally and nationally. These insights, in turn, help our clients make informed decisions on various topics, such as where and how to advertise their products and services to consumers. Among other things, our insights have helped our clients:

  • identify the types of electronic products consumers in different demographic groups would be likely to buy; and
  • determine the audience that would be more likely to respond to a particular advertisement.

When we prepare reports and share insights with our clients, we use tools and methods that are designed to ensure that there is no reasonable possibility of identifying any single participant. For example, if you participate in a survey, we will combine your responses with those of other survey respondents in order to produce reports with aggregated data from which you cannot be identified.

We also create reports based upon "modeled information" (data that we have developed based upon demographic information and details about consumer behavior, such as gender, age, and relevant habits, in order to predict what types of content or products/services would be of interest to people with similar or matching characteristics). This allows advertisers, for instance, to identify the likely audience for a marketing campaign.

We may also use the information that you provide in order to contact you. When we contact you – by telephone, email, or postal mail, depending on what contact information you have provided to us – we will usually do so in order to:

  • respond to your inquiries;
  • validate your responses;
  • update our records in order to ensure that your information remains current;
  • send you information regarding your participation in our Research;
  • provide you with notice regarding changes to this Privacy Notice and other applicable terms, conditions, and policies; or
  • provide you with other information that may be of interest to you, such as opportunities to participate in other studies, surveys, or panels administered by us or other entities within the Nielsen group of companies.

By providing us with your information and participating in our Research, you agree that we may contact you for the purposes described above. You also agree that we may call you, and for efficiency and accuracy, use an automatic telephone dialing system or prerecorded voice messages to do so.

In addition to using your information for the purposes described above, we may use your information in order to:

  • operate and manage the Website and customize or personalize your user experience and the content that we deliver to you when using the Website;
  • operate and manage our IT and security systems, including to monitor such systems and identify and respond to security events;
  • conduct audits, data analyses, and other research for quality assurance as well as product, service, and business development/enhancement purposes;
  • facilitate our day-to-day operations and financial management and any corporate audits or corporate transactions (e.g., a reorganization, merger, sale, joint venture, assignment, transfer, etc.);
  • protect the rights, safety, property, or operations of you, us, or others;
  • enforce our agreements; comply with applicable laws and regulations; and establish, exercise, and/or defend the legal rights of one or more entities within the Nielsen group of companies; and
  • respond to requests, court orders, or other legal process/requests and communications from law enforcement authorities or other government officials.

If we combine de-identified or anonymized (i.e., non-personal) information with identifying information, we will treat the combined information as personal information for as long as it is combined.


In connection with one or more of the purposes outlined above, we may share your information with:

  • other entities within the Nielsen group of companies;
  • our third-party service providers, including providers of the following services (among others): website/application hosting, management, or support; data analysis and/or processing; data security and storage; data matching; and product development (subject to binding contractual obligations of confidentiality and security and restrictions on the use of the information for any purpose other than carrying out the services that they are performing for us);
  • other companies, including our clients and third-party strategic partners for use in connection with their performance of internal analytics (subject to appropriate restrictions on the use or further disclosure of any personal information shared);
  • organizations and institutions engaged in historical, academic, or longitudinal research;
  • relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding);
  • competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests or for the purposes of reporting any actual or suspected breach of applicable law; and
  • other third parties as we believe to be necessary (e.g., in order to protect the rights, property, operations, health, or safety of you, us, or others) or appropriate for legal purposes (e.g., in connection with claims, disputes, or litigation or in order to enforce our legal rights).

We do not and will not sell your personal information to third parties for their own commercial use.


Participation in our Research is always voluntary.

We are also committed to providing you with reasonable access to your personal information and the ability to review and update such information. Depending on your U.S. state of residence, under applicable law you may have the right to:

  • request access to or copies of the personal information that we hold about you; and
  • request that we delete the personal information that we hold about you.

If you are interested in exercising one or more of the rights described above, you should fill out the form here or send an email to We will not discriminate against you if you choose to exercise any of the above-listed rights available to you under applicable law.

Because we want to avoid taking action regarding your personal information at the direction of someone other than you, only you or an "Authorized Agent" permitted to act on your behalf may submit a request. An "Authorized Agent" refers to a natural person or business entity that you have authorized to act on your behalf by providing your written permission. Please note that we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must:

  • provide sufficient information that allows us to reasonably verify you are the person about whom we have collected personal information or the person/entity submitting the request is an Authorized Agent; and
  • describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will not be able to respond to your request or provide you with personal information if we cannot verify your identity or the submitter’s authority to make the request and confirm the personal information relates to you. To verify your identity, we will seek to match any personal information that you provide when you (or an Authorized Agent) submit your request to personal information that we already maintain. If we are unable to verify your identity based on the information that we maintain, we will let you know.


We understand the importance of protecting the privacy of children, especially in the online environment. Please note that the Website is not designed for or intentionally targeted at children under the age of 18, and all participants in our Research are required to be at least 18 years of age. We do not intend to collect personal information from anyone under the age of 18. If we become aware that we have collected personal information from a child under the age of 18, we will take reasonable steps to delete it.


Cookies are small files that store certain data on a device. We (or third parties that we engage) may use cookies and other similar technologies (e.g., pixel tags, web beacons, etc.) in order to enable certain features and functionality and collect additional information that helps us improve the Website and our services. In particular, we (or third parties that engage) may use cookies (both session and persistent cookies) on certain pages of the Website and in HTML-formatted email messages delivered to you in order to, among other things, identify your browser or device, display information more effectively, help facilitate navigation of the Website, serve you with more tailored content, and gather statistical information about the usage of the Website. We (or third parties that we engage) may also use cookies for security purposes and to detect and defend against fraud and other risks in order to protect the Website’s visitors.

On occasion, we may also use cookies to understand your exposure to certain online advertisements as you browse the Internet.

If you do not wish to have information collected from your device via cookies, most browsers allow you to control and decline the use of cookies through the browser settings. Please note, however, that if you decline the use of cookies or limit the ability of websites (including the Website) to set cookies, some features may not work properly.

By participating in our Research, you consent to our use of cookies and other similar technologies as described above. We ask that you do not request an opt-out cookie or set your browser to reject Nielsen’s cookies.

To learn more about cookies, please visit


This Privacy Notice does not address, and we are not responsible for, the privacy, information handling, or other practices of any third parties, including any third party operating any website to which the Website links. The inclusion of a link on the Website does not imply endorsement of the linked website by us or by our affiliates. We recommend that you review the privacy notice of each website that you visit.


We use reasonable organizational, technical, and administrative measures that are designed to protect your information while under our control, regardless of where it is kept. While we endeavor to take all reasonable steps to protect your information, please be aware that we cannot guarantee the security of any information disclosed or transmitted online or stored in our systems. If you feel that the security of any information that we hold about you has been compromised, please contact us immediately in accordance with the "Contact Us" section below.

Our use and disclosure of information as described in this Privacy Notice may result in the transfer of your information to other countries or regions, including those where we have facilities or in which we engage service providers. By providing us with your information and participating in our Research, you acknowledge and agree that your information may be transferred to countries outside of the United States.


We will retain your information in a form that permits identification only for as long as needed for the fulfillment of the purposes described in this Privacy Notice, unless applicable law or professional obligations require us to retain the information for a longer period of time.


We may make changes to this Privacy Notice from time to time in light of, for example, changing business and information-handling practices, technology, or legal requirements. Please take a look at the "Effective Date" at the beginning of this Privacy Notice to see when it was last revised.